Fulfilled by Merchant (FBM) or Fulfilled by Amazon (FBA)


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Check out this short tour on choosing FBA or FBM for your fulfillment method!

Check out this short tour on preparing and enabling products for FBA!

Understanding FBA and FBM

Prerequisite: Amazon requires enrolling in Fulfillment by Amazon before you can create FBA inbound shipments to their fulfillment centers. Learn more about shipping your products to Amazon.

You can set products to use either of these fulfillment methods:

  • FBM— Fulfilled or shipped by merchant
  • FBA— Stored and fulfilled by Amazon

You should always change a product’s fulfillment method in Sellercloud. Why? This information can be pushed to Amazon, which keeps the status in-syncm at both locationsm to prevent overselling.

To see all items in Sellercloud with discrepancies in their Fulfilled By status, see the Fulfilled By Inconsistent report under Settings > Company > Toolbox.

Setting fulfillment method for all products

To set the default fulfillment method for all products in a company:

  1. Click Settings > Company Settings > Toolbox > Amazon Settings > Product Defaults.
    sellercloud company amazon settings product defaults
  2. Choose the method in the Fulfilled By field > Save.Choose the company-wide default fulfillment method for all products

Changing fulfillment for individual products

To set the fulfillment method per product:

  1. Click Catalog > Open a product > Toolbox > Amazon Properties.
  2. Select Actions > Change Fulfilled By.
  3. Click the desired radio button, Amazon or Merchant.sellercloud product details amazon fulfilled by
  • If product is already posted to Amazon, click Save. (The Update on Amazon box is selected by default.)
  • If product has not been posted to Amazon, uncheck the Update on Amazon box > Save.

Changing fulfillment for multiple products

Changing fulfillment method for multiple products will automatically change the product in Sellercloud and send an update request to Amazon to change the product’s status.

  1. Select the products on the Manage Inventory page.
  2. Click Action Menu > choose:
  • Switch to AFN— Change products to Fulfilled by Amazon; OR
  • Switch to MFN— Change products to Fulfilled by Merchant

Changing fulfillment in bulk by file import

Bulk-updating the fulfillment method for multiple products will update their status in Sellercloud only; this does not update their status in Amazon.

  1. Click Catalog > Tools > Import Product Info > Bulk Product Update > Generate Template.Click the Generate Template button to access the bulk upload template function
    1. Choose existing template— Click to use an existing template
    2. Create new template— Continue with the steps below
      Choose an existing bulk update template or create a new one

      Choose the file format for a new bulk-update template

  2. To add columns to a new template, click in the Search field and choose from the list. You must select the FulfilledBy column for your template. When done, click Next.
    Add columns to a new bulk-update template
  3. To save the template for reuse, click the Save Template box. If not, go to Step #5.
    Save a new bulk-update template
  4. Enter a name for the template.
    Name the new bulk-update template and download it
  5. Click Download, then open the template, populate it, and save the file.Bulk-update template with product IDs and fulfilled by amazon method
  6. On the Bulk Product Update screen, choose the file > Upload. A bulk update job will be scheduled.Select the populated bulk-update template file and upload it
  7. When the job is complete, your products’ Fulfilled By status will show as updated.

Understanding Fulfilled by Inconsistent

This feature shows you items where the fulfilled status in Sellercloud does not match Amazon. This can lead to overselling and other inventory issues. In Sellercloud, items with a Fulfilled y Inconsistent status can be viewed from the Company details page.

  1. Click Company Settings > Company > Toolbox.
  2. Search for or find Amazon > FBA/FBM Discrepancies. The grid shows all items with a Fulfilled by Inconsistent status.sellercloud company settings fba fbm discrepancies grid
  3. Select the vertical ellipses to Export to Excel.sellercloud company settings fba fbm discrepancies


Viewing product fulfillment discrepancies

You can run a report showing all items with discrepancies between their fulfillment method in Sellercloud and fulfillment method in Amazon. Because inconsistencies can lead to overselling or other issues, you can use this report to fix them.

  • Open the company settings > Toolbox > FBM/FBA Discrepancies. The list shows all items with inconsistencies in fulfillment method.

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