Listing on Amazon

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Listing products on Amazon

Amazon Marketplace differs from other major marketplaces. Unlike other channels, it groups all sellers for the same product together on a shared listing, which is identified by a listing ID called an ASIN.

When posting listings to Amazon:

  • Sellercloud can identify if a product is already listed and if so, find and import the correct ASIN based on the product’s UPC
  • If an ASIN does not exist for the product being listed, one must be created (if posting items that haven’t been listed on Amazon, learn how to create a new ASIN)

This topic explains how to list products that already have an existing ASIN on Amazon.

Note: To allow posting, a product must be ready for Amazon, and should be Amazon Enabled to send the correct inventory quantity.


Posting individually from Amazon Properties pages

  1. Access Catalog > Manage Catalog > Choose product.
  2. Click Toolbox > Amazon Properties > Actions.
  3. You can choose from three posting options. Post Product on Amazon, Post Product to Amazon (PartialUpdate), and Post Product to Amazon (Existing Catalog).


    See a detailed description of these options.


Posting Amazon listings in bulk

  1. Access Catalog > Manage Catalog > Choose your products.
  2. Click the Action Menu > Launch on Channel…

  3. Select Amazon > Choose your Option. They are Full, Partial, and PostToCatalog.

See a detailed description of these options.


Listing option descriptions

The table below describes the listing options:

Launch on Amazon Catalog from Manage Catalog page

Post to Amazon (Existing Catalog) from Amazon Properties page

Posts the items on Amazon, but the uploaded document contains minimal information that only affects your product, not the entire listing:

  • ProductID
  • Price
  • Quantity
  • ASIN
  • ProductTaxCode
  • Condition Type
  • Condition Note
  • Fulfillment Latency
Launch on Channel from Manage Catalog page

Post to Amazon from Amazon Properties page

Sends the following:

  • SKU
  • ASIN
  • TaxCode
  • LaunchDate
  • ConditionType/ConditionNote
  • Title/Brand/Bullet Points/Package Dimensions/Manufacturer/MfrPartNumber (Description)

This generates a complete update file, which means any information included, or information not included in the feed, may replace or delete product information that was entered on the listing by other sellers, depending on if you have page detail control. Read more about Page Ownership and Page Detail Controls for Amazon here.

Note: This will delete product information in your SellerCentral account that you have may have entered on the product details; for example, if you created the listing through Seller Central and only afterward brought it into Sellercloud.

Post to Amazon (Partial Update) Sends the following:

  • SKU
  • ASIN
  • TaxCode
  • LaunchDate
  • ConditionType/ConditionNote
  • Title/Brand/Bullet Points/Package Dimensions.Manufacturer/MfrPartNumber (Description)

This feed is sent as a Partial Update, which means it only updates information that is sent. Data that is excluded in the feed is not overwritten (for example, UPC).

Some products that you want to post on Amazon may be new to the channel and require the creation of new ASINs. For example, this happens for handmade or private-label items that are not sold by other merchants. SellerCloud offers a function to list the product directly to Amazon and create a new ASIN.


Viewing products that are listed on Amazon

Please read first! For information on this function in Sellercloud’s original interface, download this file.

  1. Access Catalog > Manage Catalog.
  2. Select Add filter > Amazon Statuses.

  3. Click Amazon Statuses > Posted and Active.

Be aware that the search results return listings that are on the Amazon Active Listing Report. Sellercloud periodically runs a service that looks at products on the reports and marks them as Posted and Active etc.. Therefore, you may have products that have been recently posted but will not be included in the Posted and Active search results.


Updating listings

Download this file for information regarding Sellercloud’s original interface.
From Amazon properties

Use Actions to select:

  • Update Inventory on Amazon.
  • Update Amazon Price.
  • Post Product to Amazon(PartialUpdate) for updating descriptions and other product attributes. When using this action Amazon will then only update information that is contained in the sent document (depending on whether you have editing permissions) but will not delete existing information that is not contained in the document. This is very important for customers who create their own ASINs on Amazon and therefore are more likely to have editing rights to the listing. Read more about Page Ownership and Page Detail Controls for Amazon here.
From manage catalog

Use the action menu to:

  • Update Inventory on Channel. Select Amazon > products > Update.
  • Update Prices on Channel. Select Amazon > Update.
  • Launch on Channel (select Amazon > Continue) will send an update document for all other properties, but it may delete product information on Amazon that has not been included on the document. See above about Page Ownership.
You can bulk edit this information by choosing multiple items.


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