Walmart requires a product description for each of its listings.
Descriptions for Walmart product listings are populated according to the following logic:
- If an eBay Description Template is chosen on a product’s Walmart Marketplace properties (show me), the Walmart description is taken from there.
- If no eBay template is chosen, then Walmart Description is used. (This field is used exclusively for Walmart Marketplace listings.)
- If Walmart Description is blank, then the product’s Long Description is used.
- If Long Description is blank, then the product’s Short Description is used.
- If there is no Short Description, the Product Name is used by default, with a limit of 4000 characters.